Brand ownership
We own the brands outright — product, storefront, catalogue and customer relationship. Nothing is white-labelled from someone else’s operation.
Wyoming Limited Liability Company · Formed 2026
A holding company for direct-to-consumer brands.
We own the brands we operate. Two today, in the United States and France, with a third in preparation.
Most online brands fail for boring reasons.
The product arrives three weeks after the date printed on the page. The refund is permanently “processing”. Nobody answers the email.
The failure is rarely sophisticated. It is a company that stopped caring the moment the payment cleared. We built this one around the boring part instead.
What we do
01
02
Demand generation
Creative production and media buying run centrally across the portfolio. Spend is managed against contribution margin, not revenue.
03
Fulfillment & service
Third-party manufacturing and logistics partners, working under our direction. Support, returns and warranty handled to one standard.
| Order dispatch | PUBLISHED WINDOW | Shown to the customer at checkout, before payment. Tracking on every order, with delivery performance monitored by partner and by lane. |
| First reply to a customer | 1 BUSINESS DAY | Answered by a person, in the language the customer wrote in. |
| Reply to business correspondence | 1 BUSINESS DAY | Read by the company’s management, not a shared inbox. |
| Right of withdrawal, EU sales | 14 DAYS | Statutory under EU distance-selling rules, applied to every sale into the European Union. |
| Approved refunds | ORIGINAL METHOD | Issued without conditions, delay tactics or a requirement to accept credit instead. |
| Brand performance review | WEEKLY | Contribution margin, delivery performance and dispute rate, at brand and product level. |
Governance
Run to institutional standards.
Separated finances, documented policies, consistent consumer protection. A small company can still be a well-run one.
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I
Corporate separation
Own bank accounts, books and records, kept entirely separate from the personal affairs of the member. Filings current with the State of Wyoming.
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II
Consumer protection
Pricing, delivery estimates and return rights published before checkout — and honoured after it.
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III
Payments integrity
Regulated processors only. Dispute rates monitored continuously against internal thresholds set below card-scheme limits.
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IV
Data protection
Customer data collected only where an order or a support request requires it. Never sold.
WyomingState of formation
2026Year established
US & FranceMarkets served
D2C RetailSector
Get in touch
Partnership, supply and banking enquiries.
Correspondence is read by the company’s management. We reply within one business day.
Head office
SHL Enterprises LLC911 E Atlantic Blvd, Ste 101
Pompano Beach, FL 33060
United States
[email protected]